Tracking your website’s stats sounds easy, right? It should be. But when you try it, you may find it more complicated than you thought.
You could pay someone else to track your website stats, but why pay when you can do it yourself? Or, you could buy expensive software to do the same thing, but you might end up paying too much for something you could get cheaper. Additionally, not all software operates in the same manner.
Many types of software are complex to use. Some programs seem like you need to be a computer expert to understand them. But not everyone is good at coding.
What if there is a simple tool to help you track your website’s performance? Let me tell you about Clarity.
What Is Clarity?
Clarity is software you can download to help improve your website. It features tools that simplify running your site. This tool focuses on how people use your website, including where they click, how far they scroll, and what actions they take on your pages.
Now that we understand what Clarity is, let’s examine its key features.
Features of Clarity
- Heat Maps
- Heat maps are the most basic feature of Clarity. They show where people are clicking on your pages, how fast they scroll, and where they spend the most time. This feature helps you understand how people are using your website. You can even see clicks that go nowhere, fast scrolling, and random clicking.
- Session Playback
- You can also watch what individual users are doing live on your website. While you can only watch one user at a time, you can see where they enjoy the site or where they have problems. This helps you fix any issues on your website.
- Scalability
- Clarity works well for small websites, but it can also grow with your business. As your website grows, Clarity will scale up with you. So, it is perfect for both small and large sites.
How to Get Started with Clarity
Getting started with Clarity is easy. Go to the Clarity website and click the “Get Started” button. This makes it quick to start.
The best part? Clarity is free! There are no concealed fees or shock charges. It’s completely free to use.
Pros and Cons of Clarity
Pros:
- Free: It’s a free tool, so you don’t have to spend any money.
- Easy to Use: The dashboard is straightforward to understand, even for those with no prior experience using analytics tools.
- Doesn’t Slow Down Your Site: Clarity won’t slow down your website, providing a seamless user knowledge.
Cons:
- Not as Advanced: While Clarity is beneficial, it lacks some of the features that tools like Google Analytics offer. For example, you can’t filter traffic by source, which makes it more challenging to plan effective marketing campaigns.
- No A/B Testing: You can’t test different website designs to see what works best with Clarity.
- Short Demo: The demo video explaining how to use Clarity is too short, and the text is complex to read due to blurriness.
Final Thoughts
Clarity is a good tool for beginners. It’s easy to use, free, and gives you helpful information about your website. However, as your website grows, you may need more advanced tools, such as Google Analytics.
